Branding
Food Service
AI Creative Direction

Brasa Burger

A burger restaurant brand built from the brief to Food Service applications: a symbol joining B and fire, packaging, menu, façade and more.

Brasa Burger was born as an experimental project to explore, from start to finish, the construction of a burger restaurant brand. Drawing on my experience with restaurants and gastronomy, I developed my own brief and defined the concept, positioning, personality and visual language to create a direct, urban brand full of personality.

The identity combines strong typography with a symbol that joins the letter B and fire, creating a simple, easily recognizable element. From this base, I developed colors, graphic patterns, tone of voice and a visual system able to stay consistent across different applications.

I used different artificial intelligence tools throughout the process to research directions, experiment with solutions and visualize the brand in real-life situations. The project was expanded to packaging, menu, uniforms, façade, social media, website, point-of-sale communication and different Food Service materials, always with my creative direction, curation and technical design knowledge.

More than creating isolated applications, the goal of this study was to test how branding, design, artificial intelligence and market repertoire can work together to build a complete, consistent brand experience that could be applied to a real business.

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